BSRM World Children Day print ad

These ads were crafted for BSRM, a prominent steel company, on the occasion of Labour Day. As a provider of construction materials in one of the fastest-growing economies, BSRM takes a stand against child labor. With statistics from the National Child Labour Survey revealing that Bangladesh has approximately 39.96 million children, a staggering 60.14 percent of whom (1,068,212) are engaged in hazardous child labor, the ads highlight the plight of childhood being compromised despite their promising futures.